I'm a serial stalker of billboards. I've stood in front of one long enough to watch the light change around it, not to look, but to decode. What makes something stay? Why does a line settle in the chest before the mind catches up?

A good line doesn't just hit it lingers. An image doesn't just show. It settles quietly in the mind and refuses to leave. I've always been drawn to that what persists when everything else has passed.

Ads never felt like interruptions to me. They felt like compressed literature fragments of memory, emotion folded into seconds, something almost human wearing a product's face.

I come from English Honours and wandered into motion graphics where language learned to move and design began to breathe. I think in rhythm: in tension, in release, in the silence before resolution.I'm still figuring things out. Still watching. Still becoming.But I know what I'm after - I don't want to make things that pass. I want to make things that stay.